Fair Holdings (Scott Painter) Leads $227M Take-Private of TrueCar

January 22, 2026

Fair Holdings, led by TrueCar founder Scott Painter, completed a $227 million take-private acquisition of TrueCar with a strategic investor group including PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF and In The Car. TrueCar will be delisted and Painter returns as CEO; the new ownership group plans to prioritize profitability and deepen integrations with lenders, insurers, dealers and technology partners to expand the platform's capabilities.

Buyers
Fair Holdings, Inc., PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF, In The Car
Targets
TrueCar, Inc.
Sellers
TrueCar stockholders
Industry
Automotive
Location
California, United States
Transaction Type
Buyout

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