Fair Holdings (Scott Painter) Leads $227M Take-Private of TrueCar
January 22, 2026
Fair Holdings, led by TrueCar founder Scott Painter, completed a $227 million take-private acquisition of TrueCar with a strategic investor group including PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF and In The Car. TrueCar will be delisted and Painter returns as CEO; the new ownership group plans to prioritize profitability and deepen integrations with lenders, insurers, dealers and technology partners to expand the platform's capabilities.
- Buyers
- Fair Holdings, Inc., PenFed Credit Union, Zurich North America, AutoNation, Atlantic Coast Automotive, Impel AI, ID.me, CRIF, In The Car
- Targets
- TrueCar, Inc.
- Sellers
- TrueCar stockholders
- Industry
- Automotive
- Location
- California, United States
- Transaction Type
- Buyout
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