PureCars Acquires truPayments

July 12, 2021

PureCars, a martech and advertising intelligence provider backed by Diversis Capital Partners and Stage 1 Ventures, acquired automotive fintech SaaS provider truPayments on July 12, 2021. The deal integrates truPayments' shopping personalization and payment-shopping capabilities into PureCars' martech stack to give dealerships expanded payment data, improved digital retailing and earlier shopper conversion.

Buyers
PureCars
Targets
truPayments
Location
Ohio, United States
Transaction Type
Buyout

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