PureCars Acquires AutoSigma

PureCars Acquires The AutoMiner

January 11, 2023

Marketing & Advertising

PureCars, a provider of digital marketing technology for automotive dealers backed by Diversis Capital Partners and Stage 1 Ventures, has acquired customer data management platform The AutoMiner. The acquisition adds first-party data cleansing, secure storage and encrypted data delivery capabilities to PureCars' marketing stack to improve dealer advertising, targeting and privacy compliance.

PureCars Acquires truPayments

July 12, 2021

Payments & Fintech

PureCars, a martech and advertising intelligence provider backed by Diversis Capital Partners and Stage 1 Ventures, acquired automotive fintech SaaS provider truPayments on July 12, 2021. The deal integrates truPayments' shopping personalization and payment-shopping capabilities into PureCars' martech stack to give dealerships expanded payment data, improved digital retailing and earlier shopper conversion.

iSOCRATES LLC Acquires SIGMA Data Insights

July 25, 2023

Data & Analytics

iSOCRATES LLC, a global MADTech products and services provider, has acquired SIGMA Data Insights, a 38-year-old membership-industry data and analytics firm. The deal brings together analytics, managed services and marketing technology capabilities to deepen iSOCRATES's focus on membership and not-for-profit organizations and broaden its consulting and managed-services bench.

Spectrum Automotive (Cornell Capital) Acquires C.A.R.S. Protection Plus from Summit Park

October 1, 2020

Insurance

Spectrum Automotive, a portfolio company of Cornell Capital, has acquired C.A.R.S. Protection Plus (CARS) from Summit Park. CARS, headquartered in Murrysville, Pennsylvania, is a provider of vehicle service contracts (VSCs) to independent and franchise dealerships across the United States; terms were not disclosed.

Search Atlas Acquires Signal Genesys

August 22, 2024

Marketing & Advertising

Search Atlas Group has acquired Signal Genesys, a digital PR and SEO-focused software platform founded by Lane Houk. The acquisition brings Signal Genesys’ proprietary digital PR, Google Business Profile integration, and media-room technology into Search Atlas’s SEO/product suite to expand its capabilities for marketing and PR agencies.

ZS Acquires Digital Additive

June 11, 2024

Marketing & Advertising

ZS, the Evanston, Illinois-based management consulting and technology firm, has acquired Digital Additive, an Atlanta-based Salesforce-focused digital marketing agency. The acquisition strengthens ZS's end-to-end customer engagement capabilities, bolstering its digital data and analytics, customer orchestration and marketing activation offerings.