Kantar Acquires Numerator from Vista Equity Partners

April 19, 2021

Kantar has acquired Chicago-based Numerator from Vista Equity Partners, combining Numerator's tech-driven consumer panel and data capabilities with Kantar's global shopper insights. The deal expands Kantar's presence in the U.S. and Canada and enhances its data and analytics offerings to CPG, retail and advertising clients; Bain Capital and WPP have further committed investment in Kantar as part of the transaction backdrop.

Buyers
Kantar, Bain Capital, WPP
Targets
Numerator
Sellers
Vista Equity Partners
Industry
Data & Analytics
Location
Illinois, United States
Transaction Type
Buyout

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