Analytic Partners Acquires Magic Numbers

Analytic Partners Acquires Analyx

January 9, 2025

Data & Analytics

Analytic Partners has completed the acquisition of Analyx, a European marketing analytics software and services firm with offices in Germany and Poland. The deal expands Analytic Partners’ European presence, adds analytics and software development talent, and enhances its ability to deliver commercial intelligence to major brands across Germany, Switzerland and broader Europe.

Onex Partners Invests in Analytic Partners

February 8, 2022

Data & Analytics

Onex Partners V, the private equity platform of Onex Corporation, has agreed to make a significant growth investment in Analytic Partners, a cloud-based marketing measurement and optimization software provider headquartered in Miami. The investment, made in partnership with Analytic Partners' founder Nancy Smith, is intended to accelerate the company's technology leadership, innovation and geographic/end-market expansion.

YFM Equity Partners Backs Management Buyout of Smart Numbers

February 26, 2024

Telecommunications

YFM Equity Partners has backed a management buyout of Smart Numbers, a UK-based cloud-hosted VoIP and performance marketing provider. The deal (reported at £18.1m) will support the incumbent management team, led by MD Tim Hutchings, to grow the business as the telecoms market transitions to IP-based services.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

Adswerve Acquires Metric Partners Consulting

September 2, 2022

Data & Analytics

Adswerve, a Denver-based digital media and analytics consultancy, has acquired Metric Partners Consulting, an Adobe-focused digital analytics and implementation firm. The deal expands Adswerve's capabilities in Adobe Analytics, Adobe Real-Time CDP, Adobe Target and Customer Journey Analytics, augmenting its data activation and personalization offerings for enterprise clients.

Kantar Acquires Numerator from Vista Equity Partners

April 19, 2021

Data & Analytics

Kantar has acquired Chicago-based Numerator from Vista Equity Partners, combining Numerator's tech-driven consumer panel and data capabilities with Kantar's global shopper insights. The deal expands Kantar's presence in the U.S. and Canada and enhances its data and analytics offerings to CPG, retail and advertising clients; Bain Capital and WPP have further committed investment in Kantar as part of the transaction backdrop.