Census Acquires Fulcrum to Add AI-Driven Customer Segmentation

July 17, 2024

Census, the San Francisco-based data activation and reverse ETL platform, has acquired Fulcrum, an AI-led growth platform that provides advanced customer segmentation and personalization capabilities. The acquisition will integrate Fulcrum’s AI segmentation and modeling into Census’s reverse ETL and data activation stack to accelerate AI-first personalization and data collaboration between data and business teams.

Buyers
Census
Targets
Fulcrum
Location
California, United States
Transaction Type
Buyout

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