mParticle Acquires Vidora
August 3, 2022
mParticle, a customer data infrastructure provider headquartered in New York City, has acquired Vidora, an AI personalization platform (Cortex) for customer data. The acquisition brings Vidora's machine‑learning personalization capabilities and team into mParticle to enhance predictive segmentation, next‑best‑action decisioning, and integrations across mParticle's partner ecosystem.
- Buyers
- mParticle
- Targets
- Vidora
- Industry
- AI & Machine Learning
- Location
- United States
- Transaction Type
- Buyout
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