mParticle Acquires Vidora

August 3, 2022

mParticle, a customer data infrastructure provider headquartered in New York City, has acquired Vidora, an AI personalization platform (Cortex) for customer data. The acquisition brings Vidora's machine‑learning personalization capabilities and team into mParticle to enhance predictive segmentation, next‑best‑action decisioning, and integrations across mParticle's partner ecosystem.

Buyers
mParticle
Targets
Vidora
Location
United States
Transaction Type
Buyout

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