mParticle Acquires Indicative

mParticle Acquires Vidora

August 3, 2022

AI & Machine Learning

mParticle, a customer data infrastructure provider headquartered in New York City, has acquired Vidora, an AI personalization platform (Cortex) for customer data. The acquisition brings Vidora's machine‑learning personalization capabilities and team into mParticle to enhance predictive segmentation, next‑best‑action decisioning, and integrations across mParticle's partner ecosystem.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

Rokt Invests $300M in mParticle

January 16, 2025

Data & Analytics

Rokt announced a US$300 million investment in mParticle and the two companies are merging to create an integrated real-time customer data and e-commerce relevancy offering. The deal combines Rokt's ecommerce transaction relevance platform with mParticle's customer data platform to accelerate product roadmap delivery while keeping mParticle's founders in leadership roles.

MarketCast Acquires Deductive

September 23, 2020

Data & Analytics

MarketCast has acquired Deductive (formerly Dativa), a team of Oxford-trained data scientists, to broaden its data science and advanced analytics capabilities for media, entertainment and brand clients. The acquisition brings Deductive's expertise in combining first- and third-party data, audience measurement and predictive analytics into MarketCast's research and insights offering.

Insightful Science Acquires Dotmatics

March 22, 2021

Cloud & SaaS

Insightful Science, a PE-backed life sciences software company, has entered into a transaction to acquire Dotmatics, a cloud-first scientific R&D data management and informatics SaaS provider. The combined company will create an end-to-end, cloud-first scientific research platform aimed at improving lab efficiency and accelerating discovery across pharmaceuticals, biotechnology, chemicals and materials industries.

Premise Acquires Native

November 12, 2021

Data & Analytics

Premise acquired Native on November 12, 2021 to strengthen its crowdsourced market-insights platform by bringing in Native’s team, marketplace and customer relationships with brands such as The Coca-Cola Company and Mars Inc. The deal is intended to expand Premise’s in-store, ground-truth data capabilities and scale its contributor tasking across Premise’s global network.