VideoAmp Acquires Elsy

VideoAmp Acquires Conversion Logic LTD

March 18, 2020

Data & Analytics

VideoAmp has acquired Conversion Logic LTD to integrate the latter’s cross-channel attribution technology into VideoAmp’s privacy-compliant measurement and optimization platform. The deal adds Conversion Logic’s dashboard, simulation and machine-learning attribution models to VideoAmp’s suite—extending TV, OTT and digital attribution capabilities and accelerating VideoAmp’s ability to measure advertising impact on business outcomes.

Adelis Equity Partners Acquires Majority Stake in Avidly

September 30, 2022

Marketing & Advertising

Adelis Equity Partners has become the majority shareholder in Avidly following a successful recommended public cash tender offer that closed in September 2022 (98% acceptance after a subsequent offer period). Avidly, a Helsinki-headquartered marketing-technology (MarTech) service provider and leading HubSpot partner with ~280 employees across 18 locations, will be supported by Adelis to accelerate organic growth and pursue strategic acquisitions across regions.

Phantom Auto Acquires Voysys AB

October 4, 2022

Software

Phantom Auto has acquired Voysys AB, a Sweden-based provider of ultra-low latency video streaming technology, to strengthen Phantom’s remote operation platform and accelerate commercial deployments in logistics, unmanned yard trucks and delivery robots. The acquisition integrates Voysys’s streaming IP to reduce latency and improve video quality and stability, enabling Phantom to expand its capabilities and geographic reach.

Synamedia Acquires Utelly to Enhance Synamedia Go's Content Discovery

May 25, 2022

Cloud & SaaS

Synamedia has acquired Utelly, a UK-based SaaS content discovery and metadata aggregation provider, to embed Utelly's search, recommendations and metadata capabilities into the Synamedia Go platform. The deal will strengthen Synamedia's streaming product suite by integrating AI-powered metadata aggregation and recommendation features to improve viewer discovery, retention and ARPU.

Telestream Acquires Encoding.com

May 17, 2022

Cloud & SaaS

Telestream, a Genstar Capital portfolio company, has acquired Encoding.com, an Emmy-winning cloud media processing and transcoding platform used by major media, streaming and corporate video customers. The acquisition will integrate Encoding.com's cloud-native encoding technology and team into Telestream to accelerate cloud VOD workflows and expand Telestream's file-based and cloud media processing capabilities; terms were not disclosed.

Valsoft Corporation Acquires Aysling

June 26, 2024

Media & Entertainment

Valsoft Corporation, a Montreal-based acquirer and developer of vertical market software businesses, has acquired Aysling, a Saline, Michigan–headquartered provider of AdOrbit and media-publisher ERP/ad operations software. Aysling (previously part of the Fry Family Network / Fry Communications) will remain led by its management team and will be integrated into Valsoft's portfolio to expand Valsoft's capabilities in media publishing and ad operations.