Unilever Acquires SmartyPants Vitamins

Balance Point Capital Invests in SmartyPants, Inc.

April 23, 2019

Consumer Products

Balance Point Capital provided growth capital to SmartyPants, Inc., a Marina del Rey-based producer of premium multifunctional supplements and a portfolio company of North Castle Partners. The investment was structured to refinance the company's existing capital structure and support continued growth as SmartyPants expands its omni-channel presence (approximately 15,000+ retail doors and direct-to-consumer sales).

Unilever Acquires Onnit

April 26, 2021

Consumer Products

Unilever has signed an agreement to acquire Onnit, an Austin-based holistic wellness and lifestyle company known for its nootropic supplement Alpha BRAIN and DTC health products. Onnit will remain based in Austin and led by CEO Jason Havey, with founder Aubrey Marcus staying on as a brand ambassador; terms were not disclosed and the deal is subject to customary approvals.

Brightstar Capital Partners Acquires Capstone Nutrition

September 23, 2019

Food & Beverage

Brightstar Capital Partners completed the acquisition of Capstone Nutrition, a developer and manufacturer of vitamins, minerals and dietary supplement products. The transaction was completed in partnership with members of Capstone’s senior management and is intended to accelerate growth into new markets and products while enhancing the company's R&D and manufacturing capabilities.

Sanofi Acquires Qunol

September 29, 2023

Consumer Products

Sanofi has completed the acquisition of Qunol, a U.S.-based vitamins and supplements brand, to strengthen its Consumer Healthcare (CHC) portfolio in the Vitamin, Mineral and Supplements (VMS) category. The deal adds Qunol's CoQ10 and Turmeric offerings—targeting heart and joint health—to Sanofi's U.S. consumer health lineup and supports expansion into the healthy-aging segment.

Kingswood Capital Management and Performance Investment Partners Acquire The Vitamin Shoppe from Franchise Group

May 20, 2025

Retail

Kingswood Capital Management and Performance Investment Partners have completed the acquisition of The Vitamin Shoppe from Franchise Group, Inc. The deal returns Sharon Leite as CEO and positions the company for growth through brand-building, enhanced e-commerce and digital marketing capabilities, and private-brand innovation across its omnichannel retail footprint.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.