SmartAsset Acquires DeftSales
April 19, 2023
SmartAsset acquired DeftSales, a Houston-based prospect engagement and lead-nurturing software company, to integrate DeftSales' automated outreach and analytics capabilities into its SmartAdvisor platform. The deal brings DeftSales co-founder James Fason into SmartAsset as Director of Engineering and aims to improve advisor conversion and engagement through automated campaigns and CRM integrations.
- Buyers
- SmartAsset
- Targets
- DeftSales
- Industry
- Software
- Location
- Texas, United States
- Transaction Type
- Buyout
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