Integrity Marketing Group Acquires Deft Research

Harvest Partners and HGGC Invest in Integrity Marketing Group

August 28, 2019

Insurance

Funds managed by Harvest Partners completed a growth investment in Integrity Marketing Group alongside existing investor HGGC and Integrity management to accelerate the company's expansion in the senior life and health insurance market. The capital will support continued organic and acquisitive growth, with plans to invest in technology and talent to expand Integrity's national partnership-based distribution strategy.

Integrity Marketing Group Acquires Kellogg Insurance Marketing

April 6, 2021

Insurance

Integrity Marketing Group has acquired Kellogg Insurance Marketing, an insurance marketing organization based in Draper, Utah. The deal brings Kellogg's agent network and senior-market expertise onto Integrity's platform to accelerate growth and expand agent support and technology adoption.

Integrity Marketing Group Acquires Theodore Group

June 15, 2021

Insurance

Integrity Marketing Group, a Dallas-based distributor of life and health insurance products, has acquired Theodore Group, a Kissimmee, Florida-based life insurance distribution agency. Theodore Group's founders will join Integrity as Managing Partners and the agency will gain access to Integrity's proprietary technology, marketing, and back-office resources to accelerate growth.

SmartAsset Acquires DeftSales

April 19, 2023

Software

SmartAsset acquired DeftSales, a Houston-based prospect engagement and lead-nurturing software company, to integrate DeftSales' automated outreach and analytics capabilities into its SmartAdvisor platform. The deal brings DeftSales co-founder James Fason into SmartAsset as Director of Engineering and aims to improve advisor conversion and engagement through automated campaigns and CRM integrations.

Integrity Marketing Group Acquires Health Insurance Store

October 22, 2020

Insurance

Integrity Marketing Group acquired the Health Insurance Store, a Florida-based field marketing organization with nine retail locations, expanding Integrity’s direct-to-consumer retail and enrollment capabilities. Wes Fischer, founder and president of Health Insurance Store, will join Integrity as a Managing Partner; financial terms were not disclosed.

Integrity Marketing Group Acquires DeLong Sales Group

January 25, 2023

Insurance

Integrity Marketing Group has acquired DeLong Sales Group, an independent marketing organization (IMO) based in LaGrange, Georgia. Scott DeLong will join Integrity as a Managing Partner as the agency gains access to Integrity’s insurtech platform, marketing assets and shared business services; financial terms were not disclosed.