ASG (Alpine Investors) Acquires ProfitSword

ASG Acquires Hotel Effectiveness and Launches Actabl

June 30, 2022

Cloud & SaaS

ASG (backed by Alpine Investors) has acquired Hotel Effectiveness and integrated the business into its newly launched Actabl hotel operations platform, which consolidates Transcendent, ProfitSword, ALICE and Hotel Effectiveness. The move creates a unified suite of business intelligence, labor management, and operations software for hoteliers and represents an add-on acquisition to expand Actabl's capabilities in hospitality workforce and operations management.

ASG (Alpine Investors) Acquires ALICE from Expedia Group

July 14, 2021

Cloud & SaaS

ASG, a portfolio company backed by Alpine Investors, has acquired hotel operations management platform ALICE from Expedia Group in a carve-out transaction. Headquartered in New York, ALICE is a vertical hospitality SaaS used by thousands of hotels and will join ASG's Hospitality Technology vertical as an add-on to expand its capabilities in hotel operations software.

ASG (Alpine Investors Portfolio) Acquires Sierra Interactive

October 13, 2022

Cloud & SaaS

ASG, a portfolio company backed by Alpine Investors, has acquired Sierra Interactive, a Louisville-based provider of lead generation and CRM software for real estate teams. The transaction positions ASG to expand its footprint in vertical real estate SaaS and accelerate Sierra's product and team growth.

ASG (Alpine Investors) Acquires Aplos

February 23, 2022

Cloud & SaaS

ASG, a portfolio company backed by Alpine Investors, has acquired Aplos, a cloud-based nonprofit software platform. The deal will expand ASG's vertical SaaS portfolio into the nonprofit sector and support Aplos' product development and team growth.

ASG II Acquires Hotel Effectiveness

September 8, 2022

Cloud & SaaS

ASG II, an Alpine Investors-backed software platform, has acquired Hotel Effectiveness, a hotel labor optimization SaaS provider. Monroe Capital arranged a senior credit facility to support the transaction, which strengthens ASG II's hotel software offerings.

Alpine Software Group (ASG) Acquires ThinkLP

January 13, 2023

Cloud & SaaS

Alpine Software Group (ASG), a portfolio company of Alpine Investors, has acquired ThinkLP, a Waterloo, Ontario–headquartered provider of retail loss prevention and safety case management SaaS. The deal brings ThinkLP into ASG's vertical SaaS platform (ASG's 50th software acquisition); founder Doug Treleaven will transition out of day-to-day operations and Spencer Marzouk will become CEO.