ASG II Acquires Hotel Effectiveness

ASG Acquires Hotel Effectiveness and Launches Actabl

June 30, 2022

Cloud & SaaS

ASG (backed by Alpine Investors) has acquired Hotel Effectiveness and integrated the business into its newly launched Actabl hotel operations platform, which consolidates Transcendent, ProfitSword, ALICE and Hotel Effectiveness. The move creates a unified suite of business intelligence, labor management, and operations software for hoteliers and represents an add-on acquisition to expand Actabl's capabilities in hospitality workforce and operations management.

ASG (Alpine Investors) Acquires ALICE from Expedia Group

July 14, 2021

Cloud & SaaS

ASG, a portfolio company backed by Alpine Investors, has acquired hotel operations management platform ALICE from Expedia Group in a carve-out transaction. Headquartered in New York, ALICE is a vertical hospitality SaaS used by thousands of hotels and will join ASG's Hospitality Technology vertical as an add-on to expand its capabilities in hotel operations software.

ASG (Alpine Investors) Acquires ProfitSword

November 17, 2020

Cloud & SaaS

ASG, a portfolio company of Alpine Investors, has acquired ProfitSword, a hotel property operations and business-intelligence SaaS provider headquartered in Orlando, Florida. The deal is an add-on to ASG’s hospitality technology vertical and will see ProfitSword’s founders transition out while select leadership remain and ASG/Alpine add operational and go-to-market resources.

ASG (Alpine Investors Portfolio) Acquires Sierra Interactive

October 13, 2022

Cloud & SaaS

ASG, a portfolio company backed by Alpine Investors, has acquired Sierra Interactive, a Louisville-based provider of lead generation and CRM software for real estate teams. The transaction positions ASG to expand its footprint in vertical real estate SaaS and accelerate Sierra's product and team growth.

ASG Acquires Visual Matrix

January 26, 2021

Cloud & SaaS

ASG, a portfolio company of Alpine Investors, has acquired Visual Matrix, a Richardson, Texas-based hotel property management system (PMS) provider. The deal is ASG's 31st acquisition and its third in the hospitality technology vertical, expanding ASG's suite of integrated hospitality SaaS offerings and bringing Visual Matrix's cloud PMS (serving over 2,000 properties) into the ASG portfolio.

ASG (Alpine Investors) Acquires Trucker Tools

June 22, 2021

Transportation

ASG, a portfolio company of Alpine Investors, has acquired Trucker Tools, a Reston-based provider of digital freight management and driver mobile app solutions. The acquisition expands ASG's vertical SaaS footprint in transportation by adding Trucker Tools' predictive freight-matching, visibility and automated booking capabilities and customer base of brokers, 3PLs and owner-operators.