Optimizon Acquires Nozzle and Marketplace AMP

Helium 10 Acquires Prestozon

September 30, 2020

Cloud & SaaS

Helium 10 has acquired Prestozon to integrate Prestozon’s Amazon PPC optimization algorithms and team into Helium 10’s all-in-one Amazon software platform. The acquisition strengthens Helium 10’s advertising (PPC) capabilities and will be folded into its ADS PPC management product to deliver upgraded ad optimization features to Amazon sellers.

CANOPY Management Acquires PPC Scope

May 6, 2020

Marketing & Advertising

CANOPY Management, an Austin-based full-service marketing agency, acquired PPC Scope, an Amazon Sponsored Products PPC analytics and optimization platform. CANOPY will absorb PPC Scope's employees and intellectual property and invest in a major upgrade to broaden support for additional Amazon ad types and analytics capabilities.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.

Brainlabs Acquires Amazon Marketplace Agency Molzi

September 22, 2021

Marketing & Advertising

Brainlabs has acquired Molzi, a full-service Amazon and marketplaces specialist founded in 2017, strengthening Brainlabs' e-commerce and Amazon capabilities. Molzi's team of ~70+ employees across the UK, Spain, Hong Kong and Brazil will continue to be led by founder Chris Mole and will initially trade as "Molzi by Brainlabs" prior to full integration.

Episerver Acquires Optimizely

September 3, 2020

Cloud & SaaS

Episerver, a portfolio company of Insight Partners, acquired Optimizely to combine content, commerce and personalization capabilities with Optimizely's experimentation and optimization platform, creating an advanced digital experience platform. The transaction closed in October 2020 and brings Optimizely's ~1,500 employees and enterprise customer base into Episerver's expanded offering.

Longshore Capital and Gen3 Marketing Acquire Optimus Performance Marketing

January 7, 2021

Marketing & Advertising

Longshore Capital Partners and its portfolio company Gen3 Marketing have acquired Optimus Performance Marketing, a Plymouth-based affiliate marketing agency. The founders of Optimus will join Gen3 in executive roles as the acquisition expands Gen3's geographic footprint across EMEA and APAC and strengthens its global affiliate and performance marketing capabilities.