Longshore Capital and Gen3 Marketing Acquire Optimus Performance Marketing

Comvest Partners Acquires Gen3 Marketing

March 15, 2021

Marketing & Advertising

Comvest Partners has acquired Gen3 Marketing, a Blue Bell, Pennsylvania-based digital marketing and affiliate marketing agency, from Longshore Capital Partners. Gen3 will become a new platform in Comvest's portfolio to support accelerated growth and capability expansion; terms were not disclosed and financing was provided by Stellus Capital Management and PennantPark Investment Advisers.

LaSalle Capital / Gen3 Marketing Acquire OPM Pros

February 20, 2019

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired Montreal-based affiliate marketing agency OPM Pros. The deal combines two leading North American affiliate marketing teams to expand Gen3's capabilities and client services across the U.S., Canada and Europe as a platform add-on.

Longshore Capital Partners Acquires Eclipse Advantage, Gen3 Marketing and MetaSource from LaSalle Capital

August 1, 2020

Professional Services

Longshore Capital Partners, a Chicago-based private equity firm, has acquired three LaSalle Capital portfolio companies — Eclipse Advantage (warehouse labor services), Gen3 Marketing (digital/affiliate marketing) and MetaSource (technology-enabled BPO/ECM). The transactions represent exits for LaSalle Capital and provide liquidity to its investors after the companies executed growth and add-on strategies under LaSalle's ownership.

LaSalle Capital-Backed Gen3 Marketing Acquires AffiliateManager.com

January 1, 2020

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired AffiliateManager.com and its paid-search division, The Performance Company. The deal brings AffiliateManager.com founder Mike Nunez into Gen3 and expands Gen3's affiliate and paid-search capabilities across North America.

Comvest-backed Gen3 Marketing Acquires OAK Digital

December 16, 2021

Marketing & Advertising

Comvest Partners' portfolio company Gen3 Marketing has acquired OAK Digital LLC, an affiliate-focused digital marketing firm, to expand Gen3's affiliate marketing capabilities and distribution channels. The add-on bolsters Gen3's service offering to direct-to-consumer and e-commerce clients and is supported by Comvest, which invested in Gen3 earlier in 2021.

OneMagnify Acquires Optimal's Performance Marketing Business

February 26, 2026

Marketing & Advertising

OneMagnify, a Crestview Partners–backed AI-enabled marketing platform, has acquired the Performance Marketing business of Optimal to integrate Optimal's performance media expertise and proprietary audience data into OneMagnify's platform. The acquisition expands OneMagnify's paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising; financial terms were not disclosed.