Comvest Partners Acquires Gen3 Marketing

Comvest-backed Gen3 Marketing Acquires OAK Digital

December 16, 2021

Marketing & Advertising

Comvest Partners' portfolio company Gen3 Marketing has acquired OAK Digital LLC, an affiliate-focused digital marketing firm, to expand Gen3's affiliate marketing capabilities and distribution channels. The add-on bolsters Gen3's service offering to direct-to-consumer and e-commerce clients and is supported by Comvest, which invested in Gen3 earlier in 2021.

Longshore Capital and Gen3 Marketing Acquire Optimus Performance Marketing

January 7, 2021

Marketing & Advertising

Longshore Capital Partners and its portfolio company Gen3 Marketing have acquired Optimus Performance Marketing, a Plymouth-based affiliate marketing agency. The founders of Optimus will join Gen3 in executive roles as the acquisition expands Gen3's geographic footprint across EMEA and APAC and strengthens its global affiliate and performance marketing capabilities.

Longshore Capital Partners Acquires Eclipse Advantage, Gen3 Marketing and MetaSource from LaSalle Capital

August 1, 2020

Professional Services

Longshore Capital Partners, a Chicago-based private equity firm, has acquired three LaSalle Capital portfolio companies — Eclipse Advantage (warehouse labor services), Gen3 Marketing (digital/affiliate marketing) and MetaSource (technology-enabled BPO/ECM). The transactions represent exits for LaSalle Capital and provide liquidity to its investors after the companies executed growth and add-on strategies under LaSalle's ownership.

LaSalle Capital-Backed Gen3 Marketing Acquires AffiliateManager.com

January 1, 2020

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired AffiliateManager.com and its paid-search division, The Performance Company. The deal brings AffiliateManager.com founder Mike Nunez into Gen3 and expands Gen3's affiliate and paid-search capabilities across North America.

LaSalle Capital / Gen3 Marketing Acquire OPM Pros

February 20, 2019

Marketing & Advertising

LaSalle Capital and its portfolio company Gen3 Marketing have acquired Montreal-based affiliate marketing agency OPM Pros. The deal combines two leading North American affiliate marketing teams to expand Gen3's capabilities and client services across the U.S., Canada and Europe as a platform add-on.

Northern Commerce Acquires Freedom Marketing and Project 3 Consulting

March 4, 2025

Consulting

Northern Commerce, a digital transformation consultancy backed by Beringer Capital, has acquired Freedom Marketing, a Virginia-based digital asset management (DAM) and content supply chain consultancy, and Project 3 Consulting, a Wisconsin-based data and marketing technology consultancy specializing in analytics and customer data platforms (CDP). The add-on acquisitions expand Northern's capabilities across content supply chain, DAM, analytics and CDP implementations and deepen partnerships with technology providers including Adobe, Google, and Tealium as part of a broader North American growth strategy.