Spotler Group Acquires Pure360
November 21, 2021
Spotler Group has acquired UK-based Purepromoter Limited (trading as Pure360), a B2C-focused marketing automation and omnichannel email/personalisation platform. The deal adds Pure360’s technology, over 500 clients and consumer brand expertise to Spotler’s European marketing technology portfolio, accelerating the group’s expansion into the UK e-commerce and B2C markets.
- Buyers
- Spotler Group
- Targets
- Purepromoter Limited (trading as Pure360)
- Industry
- Marketing & Advertising
- Location
- United Kingdom
- Transaction Type
- Buyout
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