Falcon.io (Cision) Acquires Unmetric
October 24, 2019
Falcon.io, the social media management division of Cision, has acquired Unmetric to integrate Unmetric’s social benchmarking and historical content performance insights into Falcon.io’s social media marketing platform. The acquisition is intended to expand Falcon.io’s analytics and benchmarking capabilities and provide a unified social content, engagement and insights offering to brands and agencies.
- Buyers
- Falcon.io, Cision
- Targets
- Unmetric
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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