XR Acquires UK Business Affairs Specialist Telly Traffic

February 7, 2026

XR, an advertising-operations platform, has acquired UK-based business affairs specialist Telly Traffic to strengthen its UK advertising operations and compliance capabilities. Telly Traffic's London-based team will join XR and continue operating from its London office as part of XR's expanded business affairs offering to support advertisers and agencies across linear TV and connected TV.

Buyers
XR (Extreme Reach)
Targets
Telly Traffic
Location
Greater London, United Kingdom
Transaction Type
Addon

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