Alloy Acquires Narwhal.Digital to Expand Creative and Technical Capabilities

Purpose Group Acquires Alloy (marketing & PR agency)

April 12, 2024

Marketing & Advertising

Purpose Group, a purpose-driven holding company based in Atlanta, has acquired Alloy, a precision storytelling and experience agency that serves technology brands. Alloy's founder Raj Choudhury will remain CEO as the agency joins Purpose Group's portfolio alongside Gerald Printing and Liberty Imaging.

Northern Commerce Acquires Digital Echidna

July 31, 2020

Marketing & Advertising

Northern Commerce has acquired Digital Echidna, combining two North American digital agencies to create one of Canada’s largest eCommerce and digital experience firms. The merged organization will combine complementary capabilities across eCommerce, digital experience design and enterprise content management, employ over 150 experts collectively, and leverage partnerships with Adobe, Salesforce, Acquia, Facebook, Google and Shopify to expand client offerings across retail, healthcare and education.

Alloy Acquires Hot Sauce

October 14, 2025

Marketing & Advertising

Alloy, a Purpose Group portfolio marketing and brand agency, has acquired Atlanta-area digital agency Hot Sauce to deepen Alloy’s martech and growth-marketing capabilities. The deal is an add-on to Alloy (a Purpose Group portfolio company) and will integrate Hot Sauce’s martech, UX/design, and growth marketing expertise into Alloy’s service offering.

Alloy Acquires The Partnership

December 11, 2025

Marketing & Advertising

Alloy, a Purpose Group‑backed marketing and transformation agency based in Atlanta, has acquired The Partnership (TPI), Atlanta’s oldest privately‑held full‑service marketing and brand communications agency. The Partnership’s team and proprietary analytics/AI product (P360/P360-like dashboard) will operate under the Alloy brand to expand Alloy’s capabilities in communications, brand strategy, paid media, analytics and healthcare/financial services expertise as a bolt‑on acquisition.

Herringbone Digital Acquires BluShark Digital

January 21, 2026

Marketing & Advertising

Herringbone Digital has acquired BluShark Digital, a Washington, D.C.-based legal marketing and local search agency. BluShark will continue to operate under its brand and leadership while gaining access to Herringbone's engineering, data, AI enablement, and shared operations to scale its SEO and local-market capabilities across Herringbone's legal vertical.

Delve Acquires altr

June 2, 2023

Consulting

Delve, a PE-backed product innovation consultancy, has acquired Boston-based altr, a digital innovation and design firm, to expand its digital strategy and product design capabilities. The add-on strengthens Delve’s ability to deliver unified physical and digital product experiences for clients across healthcare, consumer, and enterprise markets.