Alloy Acquires The Partnership
December 11, 2025
Alloy, a Purpose Group‑backed marketing and transformation agency based in Atlanta, has acquired The Partnership (TPI), Atlanta’s oldest privately‑held full‑service marketing and brand communications agency. The Partnership’s team and proprietary analytics/AI product (P360/P360-like dashboard) will operate under the Alloy brand to expand Alloy’s capabilities in communications, brand strategy, paid media, analytics and healthcare/financial services expertise as a bolt‑on acquisition.
- Buyers
- Alloy, Purpose Group
- Targets
- The Partnership
- Platforms
- Alloy
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Transaction Type
- Addon
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