The Boldest Acquires DTC Brand Jupiter

August 29, 2024

Los Angeles-based venture studio The Boldest has acquired Jupiter, a U.S. direct-to-consumer health & wellness CPG brand, in an all-cash deal. The acquisition (closing in September 2024) will support rapid scaling of Jupiter's online and retail sales while founders Simon Saval and Tyler Turner remain as advisors with a minority equity stake.

Buyers
The Boldest
Targets
Jupiter (Jupiter Brands)
Location
United States
Transaction Type
Buyout

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