Validity Acquires Email Analytics Provider 250ok

Validity Acquires MailCharts

April 7, 2022

Marketing & Advertising

Validity, a provider of data quality and email marketing solutions, has acquired MailCharts, a campaign-planning platform for ecommerce marketing teams. The acquisition will keep MailCharts as a standalone product while integrating its competitive email intelligence into Validity's Everest platform to expand email marketing and deliverability capabilities for customers.

Validity Acquires Litmus

April 10, 2025

Marketing & Advertising

Validity has completed the acquisition of Litmus, a leading provider of email optimization and pre-send testing solutions. The deal brings Litmus's pre-send capabilities together with Validity's post-send deliverability and data intelligence products to create a more comprehensive end-to-end email marketing platform; financial terms were not disclosed.

Emailable Acquires DataValidation

July 15, 2021

Cloud & SaaS

Emailable, an email deliverability solutions provider, has acquired DataValidation, a long-running email verification and validation service trusted by more than 170,000 customers. Emailable said it will consolidate infrastructure and platforms to offer combined email validation and deliverability capabilities and accelerate growth; DataValidation's CEO Mike Marian will remain on as an advisor.

Providence Strategic Growth and Silversmith Capital Invest in Validity

May 31, 2019

Cloud & SaaS

Providence Strategic Growth (PSG) led a growth equity investment in Validity, with existing investor Silversmith Capital Partners also participating; financial terms were not disclosed. The funding will accelerate Validity’s go-to-market expansion, product development, and inorganic growth — the announcement also notes Validity has completed the acquisition of Return Path to broaden its email deliverability capabilities.

UserZoom Acquires Validately

June 20, 2019

Cloud & SaaS

UserZoom, the San Jose–based UX insights platform, acquired NYC-based Validately, a user research and usability testing technology company, to expand its user-testing and collaborative research capabilities. ORIX Growth Capital provided financing support for the acquisition; the deal terms were not disclosed.

TowerData Acquires Xverify

January 31, 2019

Data & Analytics

TowerData has completed the acquisition of Xverify, an email validation provider that has verified over 11 billion email addresses since 2011. The deal brings Xverify's email verification capabilities and team into TowerData's email data and intelligence platform to improve validation accuracy, deliverability and marketing ROI for clients.