Givex Acquires Loyalty Lane, Inc.

February 18, 2022

Givex Information Technology Group Limited has completed the acquisition of Loyalty Lane, Inc., including its subsidiaries Electronic Scrip Incorporated and Media Solutions Company. The deal adds roughly 2,000 merchant clients and about 11 million registered consumers, brings annualized revenue of ~US$4.5M, and expands Givex's platform and CRM/loyalty capabilities into the grocery, convenience store and fuel verticals in the United States.

Buyers
Givex Information Technology Group Limited
Targets
Loyalty Lane, Inc., Electronic Scrip Incorporated, Media Solutions Company
Location
Georgia, United States
Transaction Type
Buyout

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