OpenWeb Acquires Jeeng for $100M
January 26, 2023
OpenWeb acquired audience-management and personalized messaging platform Jeeng in a $100 million deal to expand its first-party data and personalized marketing capabilities. The acquisition integrates Jeeng’s team and technology into OpenWeb’s community engagement platform to enhance publishers’ ability to deliver contextualized, one-to-one messaging across email, push and other channels.
- Buyers
- OpenWeb
- Targets
- Jeeng
- Industry
- Marketing & Advertising
- Location
- New York, United States
- Transaction Type
- Buyout
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