ABC Financial Acquires GymSales

ABC Fitness Acquires Replify to Add Agentic AI for Fitness Operations

July 27, 2026

AI & Machine Learning

ABC Fitness, a technology provider for fitness businesses, announced it acquired Replify, an agentic AI platform that uses virtual AI agents to automate member and prospect communications. The acquisition adds Replify’s AI layer to ABC Fitness’ Intelligent Operating System to help gyms, studios, and health clubs respond faster, reduce front-desk work, and improve follow-up and engagement.

Daxko Acquires FitnessForce to Broaden Global Fitness Software Portfolio

June 22, 2026

Cloud & SaaS

Daxko has acquired FitnessForce, an API-first membership management platform purpose-built for multi-location, franchise, and international fitness operators. The acquisition expands Daxko’s global fitness software portfolio and strengthens its ability to serve large franchise systems and owned multi-location enterprises, with FitnessForce’s headless deployment and franchise-economics capabilities.

ABC Fitness Solutions Acquires Glofox

August 25, 2022

Cloud & SaaS

ABC Fitness Solutions (an affiliate of the Thoma Bravo-backed ABC) has completed its acquisition of Glofox. Glofox will operate as a dedicated business unit within ABC, with co-founder and CEO Conor O'Loughlin continuing to lead the business and working with ABC to integrate offerings and pursue joint innovations.

Planet Fitness Acquires Sunshine Fitness (114 Clubs)

January 11, 2022

Restaurants & Hospitality

Planet Fitness, Inc. agreed to acquire Sunshine Fitness Growth Holdings, LLC — a Planet Fitness franchisee operating 114 clubs in the Southeast U.S. — in a cash-and-stock transaction valued at $800 million, funded in part by a new securitization and available cash. The locations (in AL, FL, GA, NC and SC) were folded into Planet Fitness' company-owned portfolio, and Sunshine co-founder Shane McGuiness joined Planet Fitness to oversee the combined corporate club operations; the deal closed in February 2022.

ABC Fitness Solutions Acquires Fitness BI

April 8, 2021

Cloud & SaaS

ABC Fitness Solutions, a Thoma Bravo–backed provider of fitness industry software, has acquired Fitness BI, a San Francisco Bay Area Data Warehouse-as-a-Service platform used by more than 1,100 clubs. The acquisition will integrate Fitness BI's analytics and DWaaS capabilities into ABC's product suite (ABC Performance Insights) to expand reporting, business-intelligence offerings, and create a single source of truth for club operators.

ABC Financial Acquires Trainerize

September 15, 2020

Cloud & SaaS

ABC Financial, a Thoma Bravo-backed provider of fitness club management software, has acquired Vancouver-based Trainerize, a mobile-first SaaS platform for personal trainers and member engagement. The acquisition will integrate Trainerize as an add-on module (“Trainerize powered by ABC”) to extend ABC’s total fitness offering, expand digital capabilities and broaden reach to trainers, clubs and members worldwide.