Abry Partners Invests in What If Media Group
April 26, 2022
Abry Partners has made a significant growth investment in What If Media Group, a Fort Lee, New Jersey-based AI-driven performance marketing and customer acquisition platform. The company’s founders and management will remain in place to partner with Abry as What If scales its first-party, cookieless media offerings; financing for the transaction was provided by Capital One, Truist, and Fifth Third, with Canaccord Genuity advising What If Media.
- Buyers
- Abry Partners
- Targets
- What If Media Group
- Industry
- Marketing & Advertising
- Location
- New Jersey, United States
- Transaction Type
- Growth capital
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