Acosta Group Acquires CROSSMARK and Product Connections from WIS International

July 16, 2024

Acosta Group has completed the acquisition of CROSSMARK and Product Connections from WIS International, bringing both agencies into its collective of retail, sales and marketing businesses. The deal expands Acosta's retail execution, sampling/demonstration and marketing capabilities and increases its global retail coverage and analytics capabilities.

Buyers
Acosta Group
Targets
CROSSMARK, Product Connections
Sellers
WIS International
Location
United States
Transaction Type
Buyout

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