ActiveCampaign Acquires Feedback Intelligence
February 9, 2026
ActiveCampaign has acquired Feedback Intelligence, an AI evaluation and analytics platform that converts raw agent and user conversations into structured insights to improve AI agent performance. The acquisition will integrate Feedback Intelligence's conversation analysis and specialized evaluation models into ActiveCampaign's Active Intelligence to accelerate continuous improvement of AI-driven marketing workflows.
- Buyers
- ActiveCampaign
- Targets
- Feedback Intelligence
- Industry
- AI & Machine Learning
- Location
- California, United States
- Transaction Type
- Buyout
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