Adobe Acquires AI Marketing Intelligence Startup Rilo
September 4, 2026
Adobe has acquired Rilo, an India-based AI marketing intelligence startup, in a deal that includes acquiring Rilo’s team and licensing its technology. The acquisition is intended to help Adobe automate marketing workflows for enterprise go-to-market teams, and Rilo is expected to shut down after the transaction.
- Buyers
- Adobe
- Targets
- Rilo
- Industry
- AI & Machine Learning
- Location
- India
- Transaction Type
- Buyout
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