Apollo Interactive Acquires Majority Stake in Blue Fire Leads
March 21, 2024
Apollo Interactive has made a majority, controlled investment in Blue Fire Leads to expand into the home services vertical; proceeds for the acquisition came from the Riverside Strategic Capital Fund and financial terms were not disclosed. Blue Fire Leads, founded in 2013, is a lead-generation marketing publisher serving home services contractors and has nearly 50 employees across the United States.
- Buyers
- Apollo Interactive, Riverside Strategic Capital Fund
- Targets
- Blue Fire Leads
- Platforms
- Apollo Interactive
- Industry
- Marketing & Advertising
- Location
- Utah, United States
- Transaction Type
- Addon
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