ArtCreativity Acquires Wooly Willy Brand from PlayMonster Group
February 12, 2026
ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.
- Buyers
- ArtCreativity
- Targets
- Wooly Willy
- Sellers
- PlayMonster Group
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Divestiture
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