Goliath Acquires Crazy Aaron's

Justin Nihiser, Barry Gibson, and Matt Rogers Acquire WonderPlay Brands (Parent of Kidcreate Studio)

February 19, 2026

Education

Justin Nihiser, Barry Gibson, and Matt Rogers have announced a majority acquisition of WonderPlay Brands, the parent company of Kidcreate Studio, a youth enrichment franchise focused on art, creativity, play, and childhood development. The new ownership group says it will retain existing curriculum and studio leadership while enhancing shared services, marketing systems, and franchise development strategy to accelerate U.S. growth.

ArtCreativity Acquires Wooly Willy Brand from PlayMonster Group

February 12, 2026

Consumer Products

ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.

Cra-Z-Art (LaRose Industries) Acquires Joker AG

February 5, 2025

Manufacturing

Cra-Z-Art, a division of LaRose Industries, has acquired Switzerland-based Joker AG, the maker of the Slimy brand and other toy compounds. The deal expands Cra-Z-Art’s product portfolio and global footprint in multi-compounds for children, creating a combined leader in the category.

IQVentures Acquires The Aaron's Company

October 3, 2024

Retail

IQVentures Holdings, LLC has completed a take-private acquisition of The Aaron's Company, Inc. for approximately $504 million, paying $10.10 per share in cash. The transaction is supported by a $120 million senior secured revolving credit facility arranged by Second Avenue Capital Partners and Pathlight Capital to help finance the acquisition and position Aaron's to accelerate its omni-channel strategy and operational transformation.

Acacia Partners Completes Majority Recapitalization of A&A Global Industries

June 7, 2023

Consumer Products

Acacia Partners, an Austin-based private investment firm, completed a majority recapitalization of A&A Global Industries, a nationwide distributor of novelty toys, candy, plush and redemption products that serves family entertainment centers, vending route operators, and amusement companies. The recapitalization provides A&A with permanent capital to support continued organic growth and pursue add-on acquisitions while enabling a generational transition for the family-owned business.

Goliath Acquires Endless Games

October 22, 2021

Consumer Products

Goliath, the family-owned global toy and game company, has acquired Endless Games, a New Jersey-based board game and puzzle publisher. The acquisition expands Goliath's catalog and strengthens its position in the North American and global toys & games market; Endless Games will continue operating from its New Jersey office and integrate into Goliath's distribution network.