Authentic Brands Group & SPARC Group Acquire Eddie Bauer

Authentic Brands Group (ABG) and SPARC Group have agreed to purchase Eddie Bauer from PSEB Group, an operating company owned by Golden Gate Capital. ABG will own Eddie Bauer's intellectual property while the brand's core operating business will be integrated into SPARC's portfolio; Eddie Bauer will remain headquartered in the Seattle area under current President Damien Huang. The deal (expected to close by June 1, 2021) is intended to expand the brand's global reach and accelerate omnichannel and e‑commerce growth; no financial terms were disclosed.