Patron Technology Acquires Fan Interactive Marketing
January 11, 2023
Patron Technology, the Pittsburgh-based event technology platform, has acquired Fan Interactive Marketing, a data-driven fan engagement and marketing services specialist. The deal (terms undisclosed) brings Fan Interactive's CRM, email marketing and digital advertising capabilities into Patron's ticketing and fan-engagement platform to strengthen marketing and data consolidation capabilities for live entertainment clients.
- Buyers
- Patron Technology
- Targets
- Fan Interactive Marketing
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Buyout
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