PureRED Acquires Haddad & Partners

Capgemini Acquires 23red to Boost Sustainability and Purpose-Driven Creative Capabilities in UK

November 17, 2022

Marketing & Advertising

Capgemini has acquired London-based purpose-driven creative agency 23red; the deal was signed and closed on November 17, 2022. The 23red team will join frog in the UK (part of Capgemini Invent) to strengthen Capgemini's sustainability and purpose-driven brand design and public-sector communications capabilities.

Inspired Thinking Group (ITG) Acquires PureRed to Expand into North America

March 20, 2025

Marketing & Advertising

Inspired Thinking Group (ITG), a Bridgepoint-backed AI-enabled content company, has acquired US-based PureRed to expand ITG’s Halo content and Storyteq-powered solutions into North America. The deal brings over 500 marketing professionals and PureRed’s omnichannel content capabilities into ITG’s global footprint to accelerate growth and better serve major brand clients.

Mod Op Acquires Red Tettemer O'Connell + Partners (RTO+P)

January 10, 2024

Marketing & Advertising

Mod Op, a Miami-based full-service digital marketing agency and portfolio company of Alterna Equity Partners, has acquired Philadelphia-based creative agency Red Tettemer O'Connell + Partners (RTO+P) as an add-on to deepen creative capabilities across social, experiential and content production. Patriot Capital provided debt and equity co-investment to support the transaction, which expands Mod Op's creative services offering and combines RTO+P's award-winning creative talent with Mod Op's data, AI and digital capabilities.

AEA SBPE Acquires RED Global Limited

October 6, 2022

Staffing & HR

AEA Investors’ Small Business Private Equity team has closed the acquisition of RED Global Limited, a London-based specialist IT staffing firm focused on the SAP ecosystem. The deal includes rollover investment from RED’s senior leadership team and positions AEA to expand its footprint in the IT staffing market through RED’s global SAP talent network and blue-chip client relationships.

ORIX Capital Partners Acquires Majority Interest in Optimad Media

May 4, 2021

Marketing & Advertising

ORIX Capital Partners (OCP) acquired a majority interest in Optimad Media LLC, a tech-enabled performance marketing provider serving Consumer Packaged Goods and Film & Entertainment clients. OCP said it will partner with Optimad co-founders and marketing executive Alexander Jutkowitz (joining the board) to grow the business organically and through M&A and expand its service and technology offerings.

Redbrick Acquires Newsletter Advertising Platform Paved

March 11, 2025

Marketing & Advertising

Redbrick, a Victoria-based company that builds and operates a portfolio of digital businesses, has acquired Paved, a New York–based newsletter advertising marketplace. Paved connects advertisers and publishers (3,000+ publishers and 253 million subscribers) and will be integrated into Redbrick's portfolio to expand its newsletter advertising and ad-technology capabilities.