Capgemini Acquires 23red to Boost Sustainability and Purpose-Driven Creative Capabilities in UK

PureRED Acquires Haddad & Partners

March 1, 2023

Marketing & Advertising

PureRED, a PE-backed advertising, marketing and technology partner, has merged with/acquired global creative agency Haddad & Partners to expand its creative, content, animation and digital delivery capabilities. The deal brings Haddad’s creative services into PureRED’s platform (which is backed by RFE Investment Partners, Caymus Equity Partners and Starboard Capital Partners), broadening integrated marketing offerings for enterprise clients.

Accenture Acquires UK Data Consultancy Redkite

December 15, 2023

Data & Analytics

Accenture has acquired Redkite, a London-based data consultancy of more than 230 professionals, to expand its Data & AI capabilities in the UK and accelerate clients’ adoption of modern data platforms and AI. The deal will integrate Redkite’s full-stack data expertise into Accenture’s Data & AI practice; financial terms were not disclosed.

Capgemini Acquires LiquidHub

February 5, 2024

IT Services

Capgemini has agreed to acquire LiquidHub, a Philadelphia-based digital customer engagement firm, to strengthen its digital consulting and customer experience capabilities in North America. The deal (announced February 5, 2018) aligns with Capgemini's strategy to accelerate its Digital & Cloud portfolio in the region and is reported at roughly two times LiquidHub's 2017 revenues (~€200m).

Inspired Thinking Group (ITG) Acquires PureRed to Expand into North America

March 20, 2025

Marketing & Advertising

Inspired Thinking Group (ITG), a Bridgepoint-backed AI-enabled content company, has acquired US-based PureRed to expand ITG’s Halo content and Storyteq-powered solutions into North America. The deal brings over 500 marketing professionals and PureRed’s omnichannel content capabilities into ITG’s global footprint to accelerate growth and better serve major brand clients.

AEA SBPE Acquires RED Global Limited

October 6, 2022

Staffing & HR

AEA Investors’ Small Business Private Equity team has closed the acquisition of RED Global Limited, a London-based specialist IT staffing firm focused on the SAP ecosystem. The deal includes rollover investment from RED’s senior leadership team and positions AEA to expand its footprint in the IT staffing market through RED’s global SAP talent network and blue-chip client relationships.

Publicis Groupe UK Acquires Octopus Group

February 16, 2021

Marketing & Advertising

Publicis Groupe UK has acquired London-based B2B marketing agency Octopus Group, integrating the 60-person firm into its UK B2B capabilities. The move strengthens Publicis Groupe UK's B2B and technology-focused marketing offering, expanding creative, strategic and commerce capabilities for enterprise clients.