Helen of Troy Acquires Curlsmith (Recipe Products Ltd)
April 25, 2022
Helen of Troy Limited (via a subsidiary) acquired Recipe Products Ltd, the maker of Curlsmith, for $150.0 million in cash. The tuck-in purchase expands Helen of Troy's prestige Beauty platform into the fast-growing textured haircare market; Curlsmith reported estimated 2022 net sales of $40–$42 million and becomes a high‑margin brand in the portfolio.
- Buyers
- Helen of Troy Limited
- Targets
- Recipe Products Ltd (Curlsmith)
- Industry
- Consumer Products
- Location
- England, United Kingdom
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Helen of Troy Completes Acquisition of Drybar Products
January 23, 2020
Consumer Products
Helen of Troy Limited completed the acquisition of Drybar Products LLC for approximately $255 million in cash. The transaction transfers the Drybar consumer products business to Helen of Troy while the Drybar salon business (Drybar Holdings LLC) retains a worldwide license to continue operating salons and selling the products in those locations.
-
Helen of Troy Acquires Olive & June
December 16, 2024
Consumer Products
Helen of Troy Limited has completed its acquisition of Olive & June, LLC, an omni-channel nail care brand founded in 2013. The deal was funded in part by a $235.0 million revolving borrowing under Helen of Troy's credit agreement and is expected to be immediately accretive to Helen of Troy's revenue growth, margins, and adjusted EPS.
-
HRB Brands Acquires Mass‑Market Personal Care Brands from Helen of Troy
June 8, 2021
Consumer Products
HRB Brands LLC, a portfolio company of Tengram Capital Partners, acquired a portfolio of 12 mass‑market personal care brands (including Brut, Pert, Sure, Ammens, Seabreeze and Infusium) from Helen of Troy Limited. The deal expands HRB Brands' hair‑care and skin‑cleansing portfolio and was financed by White Oak and Wells Fargo with advisory from Hilco Global.
-
Helen of Troy Acquires Osprey Packs, Inc.
November 29, 2021
Consumer Products
Helen of Troy Limited agreed to acquire Osprey Packs, Inc. for approximately $414.7 million in cash, adding the outdoor pack and travel-gear brand to its portfolio. The acquisition brings Osprey — headquartered in Cortez, Colorado, with roughly 270+ employees and ~ $155–160 million of 2021 revenue — into Helen of Troy's global consumer-products platform to expand its outdoor category and accelerate international growth.
-
Highlander Partners Acquires RMS Beauty
October 8, 2021
Consumer Products
Highlander Partners, a Dallas-based private investment firm, acquired RMS Beauty, the Charleston-headquartered pioneer of the clean beauty movement. Highlander plans to scale the brand by revamping marketing and product assortment, strengthening retail relationships, driving direct-to-consumer growth, and using RMS as the foundation for a broader clean-beauty platform.
-
Kilroy Partners Acquires Cheeze Kurls with Financing from Source Capital
July 1, 2020
Food & Beverage
Kilroy Partners has acquired Cheeze Kurls, a Grand Rapids-based private label snack food manufacturer known for popcorn, cheese puffs and other salty snacks. Source Capital provided debt financing and an equity co-investment from its third credit fund to support the transaction and back Kilroy Partners as the company pursues operational improvements and growth.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.