Bally's Corporation Acquires Association of Volleyball Professionals (AVP)
July 13, 2021
Bally's Corporation acquired the Association of Volleyball Professionals (AVP), obtaining AVP's trademarks, promoter agreements, recurring membership revenue, digital assets and tournament/league management software. Bally's intends to leverage AVP content across its Bally Sports regional networks and digital platforms to gamify beach volleyball, enhance fan engagement and drive traffic to its omni-channel sports betting and iGaming offerings.
- Buyers
- Bally's Corporation
- Targets
- Association of Volleyball Professionals (AVP)
- Sellers
- Donald Sun (former owner and CEO)
- Industry
- Media & Entertainment
- Location
- California, United States
- Transaction Type
- Buyout
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