Playfly Sports Acquires Premier Partnerships
January 10, 2022
Playfly Sports has acquired Premier Partnerships, a naming rights, sponsorship sales, valuation and consulting agency, and will integrate it into a new Playfly Premier Partnerships division. The move expands Playfly’s naming rights and sponsorship capabilities and brings Premier’s leadership team into Playfly’s organization to support growth across sports, entertainment and venue clients.
- Buyers
- Playfly Sports
- Targets
- Premier Partnerships
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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