Tracked deals
5
5 tracked deals across 2020-2025.
Operating Company
Business Services
Playfly Sports
Berwyn, Pennsylvania, United States
Playfly Sports is the leading revenue maximizer in the sports industry, providing integrated media, sponsorship, and advisory services across professional, college, and youth sports using proprietary data and local sports fan insights. It supports partners with media and sponsorship activation, custom creative/digital/content, valuation/consulting, and technology/platform development.
- Focus Areas
- Sports marketing, Media rights / sponsorship activation, Custom creative & digital content production
- Website
- playfly.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Buyout
4 buyout · 1 addon
Playfly Sports Acquisition Volume by Year
Last 5 years
Supporting Data
Recent Transactions
-
March 10, 2025
- Buyer
- Playfly Sports
- Target
- Paragon Marketing Group
- Industry
- Marketing & Advertising
- Location
- Illinois, United States
- Type
- Buyout
Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.
-
May 3, 2023
- Buyer
- Playfly Sports
- Target
- The Aspire Group
- Industry
- Marketing & Advertising
- Location
- Georgia, United States
- Type
- Buyout
Playfly Sports has acquired The Aspire Group to form the cornerstone of a new tech-infused Playfly Gameday division, expanding Playfly's ticketing, hospitality, and fan-engagement capabilities. The deal adds Aspire’s team of 166 employees and its experience with more than 300 collegiate and professional partners to Playfly’s platform to drive matchday revenues and advanced fan analytics.
-
January 10, 2022
- Buyer
- Playfly Sports
- Target
- Premier Partnerships
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
Playfly Sports has acquired Premier Partnerships, a naming rights, sponsorship sales, valuation and consulting agency, and will integrate it into a new Playfly Premier Partnerships division. The move expands Playfly’s naming rights and sponsorship capabilities and brings Premier’s leadership team into Playfly’s organization to support growth across sports, entertainment and venue clients.
-
March 3, 2021
- Buyer
- Playfly Sports
- Target
- Home Team Sports, Impression Sports, FOX Sports College Properties
- Seller
- FOX Sports
- Industry
- Marketing & Advertising
- Location
- United States
- Type
- Addon
Playfly Sports acquired three sales divisions from FOX Sports—Home Team Sports, Impression Sports, and FOX Sports College Properties—to expand its sports marketing and multimedia-rights capabilities across professional, collegiate and high-school sports. The deal bolsters Playfly's platform (backed by Access Holdings) with additional broadcast sales, college multimedia rights and creative/experiential marketing teams to help brands reach millions of U.S. sports fans.
-
September 17, 2020
- Buyer
- Playfly Sports, Access Holdings, Sinclair Broadcast Group
- Target
- OUTFRONT Media Sports LLC, Collegiate Star League (CSL), World Gaming Network (WGN)
- Seller
- OUTFRONT Media
- Industry
- Media & Entertainment
- Location
- New York, United States
- Type
- Buyout
Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.
Related Acquisition Pages
Marketing & Advertising Buyers & Acquisitions
4 tracked deals by Playfly Sports.
Media & Entertainment Buyers & Acquisitions
1 tracked deal by Playfly Sports.
Acquisitions in California
1 tracked deal by Playfly Sports.
Acquisitions in Georgia
1 tracked deal by Playfly Sports.
Acquisitions in Illinois
1 tracked deal by Playfly Sports.
Acquisitions in New York
1 tracked deal by Playfly Sports.
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