Playfly Sports Acquires Paragon Marketing Group

Playfly Sports has acquired Paragon Marketing Group to expand its capabilities in brand consulting, event creation, content development and live sports production, particularly across the high-school sports landscape. Paragon will operate as a wholly owned subsidiary called Paragon Sports Marketing, with founding partners Rashid Ghazi and Julie Simmons overseeing the unit to integrate Paragon’s events, media relationships and client partnerships into Playfly’s commercial platform.