Playfly Sports Acquires OUTFRONT Media Sports, Collegiate Star League and World Gaming Network
September 17, 2020
Playfly Sports, a Philadelphia-based sports marketing firm led by Michael Schreiber and backed by investors Access Holdings and Sinclair Broadcast Group, has acquired and rebranded OUTFRONT Media Sports LLC as Playfly Sports Properties and also acquired the Collegiate Star League (CSL) and World Gaming Network (WGN). The moves expand Playfly's multimedia-rights, collegiate and esports capabilities across universities, high school associations and amateur/semi-pro esports networks; terms were not disclosed.
- Buyers
- Playfly Sports, Access Holdings, Sinclair Broadcast Group
- Targets
- OUTFRONT Media Sports LLC, Collegiate Star League (CSL), World Gaming Network (WGN)
- Sellers
- OUTFRONT Media
- Industry
- Media & Entertainment
- Location
- New York, United States
- Transaction Type
- Buyout
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