Banyan Software Acquires Launch Labs

March 4, 2026

Banyan Software acquired Launch Labs, a North Carolina-based marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution. Launch Labs will continue operating independently from its headquarters in Chapel Hill, with its existing leadership team in place.

Targets
Launch Labs
Industry
Cloud & SaaS
Location
North Carolina, United States
Transaction Type
Buyout

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