Banyan Software Acquires Launch Labs
March 4, 2026
Banyan Software acquired Launch Labs, a North Carolina-based marketing technology and data solutions provider specializing in identity resolution, audience activation, and marketing attribution. Launch Labs will continue operating independently from its headquarters in Chapel Hill, with its existing leadership team in place.
- Buyers
- Banyan Software
- Targets
- Launch Labs
- Industry
- Cloud & SaaS
- Location
- North Carolina, United States
- Transaction Type
- Buyout
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