Bensussen Deutsch & Associates (BDA) Acquires Idea Planet
June 16, 2022
Bensussen Deutsch & Associates (BDA) has acquired Idea Planet, a Dallas-based consumer insight and merchandise innovations agency. The acquisition expands BDA's global reach and manufacturing, sourcing and distribution capabilities while allowing both firms to grow merchandise, collectibles and direct-to-consumer programs for enterprise clients.
- Targets
- Idea Planet
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
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