Brand Velocity Group Makes Growth Investment in Jaya Apparel Group (Cinq à Sept & Likely)
June 21, 2023
Brand Velocity Group (BVG) has made a strategic growth equity investment in Jaya Apparel Group, owner of the Cinq à Sept and Likely fashion brands. The capital will be used to expand global distribution, open additional brick-and-mortar stores, and accelerate marketing and e‑commerce growth; founders Jane Siskin and Jalal El Basri remain in management.
- Buyers
- Brand Velocity Group
- Targets
- Jaya Apparel Group
- Sellers
- Jane Siskin, Jalal El Basri
- Industry
- Retail
- Location
- California, United States
- Transaction Type
- Growth capital
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