Private Equity Firm Consumer

Brand Velocity Group

New York, New York, United States

Investment firm focused on accelerating businesses through in-house marketing resources, operational expertise, and leveraging sports/entertainment networks (including BVG Accelerators and its Share the Gains human-capital program).

Focus Areas
Fashion & Apparel, Consumer products, Sports and entertainment partnerships

Tracked deals

5

5 tracked deals across 2022-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

4 buyout · 1 growth capital

Brand Velocity Group Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Brand Velocity Group. 1 2022 2 2023 1 2025 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Brand Velocity Group Acquires RCX Sports to Expand Youth Sports Platform
    June 7, 2026
    Buyer
    Brand Velocity Group, St. Cloud Capital
    Target
    RCX Sports
    Seller
    Raine Partners
    Industry
    Media & Entertainment
    Location
    United States
    Type
    Buyout

    Brand Velocity Group (BVG), a diversified investment firm focused on consumer and sports businesses, acquired RCX Sports from Raine Partners to expand a professional-league-backed youth sports platform. RCX operates league-licensed youth programs including NFL Flag, Jr. NBA/Jr. WNBA, NHL Street, MLS GO, and MLB Pitch, Hit & Run, and will continue under its existing brand and leadership team.

  • MarcyPen and Brand Velocity Group Acquire Majority Stake in The GLD Shop from H.I.G. Growth Partners
    July 7, 2025
    Buyer
    MarcyPen Capital Partners, Brand Velocity Group
    Target
    The GLD Shop
    Seller
    H.I.G. Growth Partners (H.I.G. Capital)
    Industry
    Consumer Products
    Location
    Florida, United States
    Type
    Buyout

    MarcyPen Capital Partners, together with Brand Velocity Group, acquired a majority stake in The GLD Shop from H.I.G. Growth Partners, with H.I.G. retaining a minority interest to support ongoing growth. The deal positions GLD to accelerate brand and marketing efforts under new ownership while continuing to leverage H.I.G.'s prior investment and operational improvements.

  • Brand Velocity Group Makes Growth Investment in Jaya Apparel Group (Cinq à Sept & Likely)
    June 21, 2023
    Buyer
    Brand Velocity Group
    Target
    Jaya Apparel Group
    Seller
    Jane Siskin, Jalal El Basri
    Industry
    Retail
    Location
    California, United States
    Type
    Growth capital

    Brand Velocity Group (BVG) has made a strategic growth equity investment in Jaya Apparel Group, owner of the Cinq à Sept and Likely fashion brands. The capital will be used to expand global distribution, open additional brick-and-mortar stores, and accelerate marketing and e‑commerce growth; founders Jane Siskin and Jalal El Basri remain in management.

  • Brand Velocity Group Acquires SCORE Sports
    February 6, 2023
    Buyer
    Brand Velocity Group
    Target
    SCORE Sports
    Industry
    Manufacturing
    Location
    California, United States
    Type
    Buyout

    Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based manufacturer of youth sports uniforms and equipment. The acquisition expands BVG's newly launched sports industry vertical and gives the firm manufacturing and apparel capabilities to support growth in youth and amateur sports markets.

  • Brand Velocity Group Acquires SCORE Sports
    September 29, 2022
    Buyer
    Brand Velocity Group, abrdn, Ocean Avenue Capital Partners, Athlete and celebrity investor group (e.g., Eli Manning, Carmelo Anthony, Peyton Manning, Klay Thompson, et al.)
    Target
    SCORE Sports
    Industry
    Consumer Products
    Location
    California, United States
    Type
    Buyout

    Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG mobilized institutional and athlete investors (including abrdn and Ocean Avenue Capital Partners) to support the acquisition and plans to accelerate SCORE’s growth using its marketing resources, athlete networks, and employee-focused Share the Gains program.

Related Acquisition Pages

Consumer Products Buyers & Acquisitions 2 tracked deals by Brand Velocity Group. Manufacturing Buyers & Acquisitions 1 tracked deal by Brand Velocity Group. Media & Entertainment Buyers & Acquisitions 1 tracked deal by Brand Velocity Group. Retail Buyers & Acquisitions 1 tracked deal by Brand Velocity Group. Acquisitions in California 3 tracked deals by Brand Velocity Group. Acquisitions in Florida 1 tracked deal by Brand Velocity Group.

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