Brand Velocity Group Acquires RCX Sports to Expand Youth Sports Platform
June 7, 2026
Brand Velocity Group (BVG), a diversified investment firm focused on consumer and sports businesses, acquired RCX Sports from Raine Partners to expand a professional-league-backed youth sports platform. RCX operates league-licensed youth programs including NFL Flag, Jr. NBA/Jr. WNBA, NHL Street, MLS GO, and MLB Pitch, Hit & Run, and will continue under its existing brand and leadership team.
- Targets
- RCX Sports
- Sellers
- Raine Partners
- Industry
- Media & Entertainment
- Location
- United States
- Transaction Type
- Buyout
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