Brand Velocity Group Acquires SCORE Sports

Brand Velocity Group Acquires RCX Sports to Expand Youth Sports Platform

June 7, 2026

Media & Entertainment

Brand Velocity Group (BVG), a diversified investment firm focused on consumer and sports businesses, acquired RCX Sports from Raine Partners to expand a professional-league-backed youth sports platform. RCX operates league-licensed youth programs including NFL Flag, Jr. NBA/Jr. WNBA, NHL Street, MLS GO, and MLB Pitch, Hit & Run, and will continue under its existing brand and leadership team.

Nevco Sports Acquires Scorebird

August 12, 2025

Software

Nevco Sports LLC has acquired Scorebird, a sports-technology company that provides real-time scoring data and API-driven fan engagement tools. The acquisition expands Nevco's digital capabilities by integrating Scorebird's live data streaming, overlay and API functionality into Nevco's scoreboard hardware and broader technology ecosystem.

Brand Velocity Group Makes Growth Investment in Jaya Apparel Group (Cinq à Sept & Likely)

June 21, 2023

Retail

Brand Velocity Group (BVG) has made a strategic growth equity investment in Jaya Apparel Group, owner of the Cinq à Sept and Likely fashion brands. The capital will be used to expand global distribution, open additional brick-and-mortar stores, and accelerate marketing and e‑commerce growth; founders Jane Siskin and Jalal El Basri remain in management.

Brand Velocity Group Acquires SCORE Sports

September 29, 2022

Consumer Products

Brand Velocity Group (BVG) has acquired SCORE Sports, a U.S.-based designer, manufacturer, and seller of youth team sports uniforms and equipment. BVG mobilized institutional and athlete investors (including abrdn and Ocean Avenue Capital Partners) to support the acquisition and plans to accelerate SCORE’s growth using its marketing resources, athlete networks, and employee-focused Share the Gains program.

Penn National Gaming to Acquire theScore Media and Gaming

August 5, 2021

Media & Entertainment

Penn National Gaming, Inc. entered into a definitive agreement to acquire Score Media and Gaming Inc. (theScore) for approximately US$2.0 billion in cash and stock. The deal was structured as a plan of arrangement and was expected to close in October 2021, with theSpeed delivering US$17.00 in cash and 0.2398 Penn National shares per theScore share.

Brand Velocity Partners Acquires BBQGuys and Blaze Outdoor Products

September 29, 2020

E-Commerce

Brand Velocity Partners (BVP) acquired BBQGuys, the leading e-commerce retailer of premium grills and outdoor-living products, and affiliated manufacturer Blaze Outdoor Products. The transaction includes a group of strategic and institutional investors (including the Manning family and athlete investors) and WhiteHorse Capital provided term-loan financing and invested in the equity; BVP intends to apply its in-house marketing and brand resources to accelerate growth.